Power of storytelling in Brand Films.

A story doesn’t just tell you what happened — it makes you feel why it mattered. And that's why people don’t remember ads. They remember stories that felt true. Brands! You need to remember this. You stay in your audience's heart, only when your content clicks and connects. 

Let’s start from the top. 

What is a brand? How do you define a brand?

Brand is a feeling. This feeling can be anything. It could be of -

• Luxury

• Durability

• Lifestyle

• Necessity

• Patriotism 

Now, how are these feelings generated? How has the iPhone become the epitome of luxury and how Nokia is still the flagbearer of Durability?

It’s all because of brand content with powerful storytelling. Such contents are also known as Main Content. 

After a customer develops a liking for a product, they immediately look for Main Content to gain trust on the Brand so that their decision of buying gets influenced. 

So it becomes imperative that Main Content, i.e. your Brand Film has the story that evokes the emotion that maps with the brand positioning. Now, on what factor these emotions depend?

• The Actor : The Actor is the bridge between brand and audience. An actor builds credibility among his fans over years of hard work and incredible work. The Actor helps in engagement and gaining trust. 

• The Story Flow : Like any other film, your Brand Film needs to have 3 act structure. 

• Dialogues : If dialogues are there in the film, then it should be a beacon of your film and become popular. 

• Campaign line : Campaign line helps in positioning the brand and sets the tonality of it. 

Don’t just create any content, create something that becomes the elixir of your brand.