Corporate Film Makers in Mumbai

Corporate Video or Film

CORPORATE FILM MAKERS IN MUMBAI

WHAT ARE CORPORATE VIDEOS?

Corporate Videos refer to all video communications used for internal or external corporate messaging. The difference between Corporate Video and Traditional Video Advertising is the TARGET AUDIENCE.

 

Corporate Video Production is often intended for a specific audience rather than the general public. These videos might be created to present financial results to stakeholders or to highlight a new initiative within the company. Corporate videos may also include employee training videos and promotional videos for new product lines or services.

 

These videos explain the products and services the company wants its clients to know about. They can incorporate brand messaging, behind-the-scenes clips, vision, and scope for emotional connections. 

 

Corporate Video Production Companies bank on the marketing material, and guidance from their communication director to produce a corporate video. The quality of Corporate Video Production highly depends on the needs and purpose of the company.  Some corporate videos require to use of minimal crew and basic equipment, while others elect for higher quality content and contact Corporate Video Production Companies accordingly. 

WHY USE CORPORATE VIDEOS?

  • The main purpose of a Corporate Video is to create awareness of your business, its products, and its services. This is basic to any marketing technique, but the video is especially skilled at fulfilling this purpose. Also, making a corporate video to build brand awareness to post on social media is the best option to send the waves across the market.

 

Social media-friendly videos use short edits of the full-length video; as a result, viewers get a glimpse of your business's key areas and benefits. 

 

Video content has become a significant ranking factor for search engine optimization from search engines such as Google, Yahoo, and Bing. Consequently, companies are electing to create corporate video content for their websites.

 

The main reason a company needs a Corporate Video is to…

 

  • GROW BUSINESS - Corporate Videos produced by professional Corporate Film Makers can highlight the company’s identity to a mass audience. By uploading corporate videos of your products or service on social media, you can get a range of corporate video solutions designed to entice customers and clients. Meanwhile, you can also get a strong brand awareness that can lead to more business revenue. 

WHAT DO CORPORATE VIDEO PRODUCTION COMPANIES DO?

  • Corporate Video Production Companies help the companies to materialize the corporate videos according to the needs and demands of the clients.

  • Following is the workflow of Corporate Video Production:-

  • CLIENT ENQUIRY -  The corporate video production process begins with the corporate client making an initial inquiry. The client will explain the project or services to the Corporate Video Production Company including what the objective of the video is, which audience they want to reach and how they want to communicate the message. 

  • CONCEPT DEVELOPMENT - The Video Production Companies In Mumbai work on developing the concept in more detail, which will be focused on what is the best way to communicate with the intended audience and achieve the objective of the video.

  • STORYBOARDING THE CONCEPT - Once the concept has been locked, the video production company will design storyboards. These are a pictorial representation of what each of the shots for the video will look like. 

  • PLANNING THE SHOOT -  Once the concept and storyboards have been finalized, the planning of the shoot begins. This includes location hunting, scheduling, organizing shoot logistics, hiring special equipment, and auditioning actors. 

  • SHOOTING THE VIDEO - This is the toughest phase of video production where all cast and crew do their best as per their planning and shoot the video.

  • EDITING AND DELIVERING THE FINISHED VIDEO - The raw footage will be taken to the office of the video production company. Editors will cut the footage to create a first assembly. After a few rounds of edits and feedback between the company and the client, a final version of the Corporate Video is agreed upon.

HOW DO CORPORATE VIDEOS HELP GROW THE BUSINESS?

The goal of Corporate Video Production is to provide content that delivers the right message to your target audience in an engaging and informative way. The key is to create content that captures the interest of the viewer and converts them into loyal customers. 

  • SHARING BRAND’S STORY -

By placing a well-made, informative, and engaging corporate video on a webpage, you are able to give viewers the opportunity to engage with your company on a personal level. Through visual storytelling you are able to convey who you are, the value you offer, and how you can help your target audience. 

 

  • MAKES BRAND MORE CONSUMER-FRIENDLY - 

 

Corporate videos are extremely helpful in invoking curiosity for the brand. These videos not only will represent your brand but more importantly, its brand values, and they also help in building an emotional connection which can be hugely beneficial in the long run.


 

  • DIGITIZATION OF THE MARKET -

 

In an environment where almost all things are done online, Corporate Videos could represent the physical aspect of the brand. When the services or products are demonstrated through the visual medium, the audience tends to put more attention, which further results in a better understanding of the service or products.

 

  • VIDEO IS EASY TO SHARE -

Gone are the days when customers or clients would read the company’s profile. They want a quick, engaging, and possibly entertaining Video that would convey the full potential of your company. Video-sharing sites like YouTube promotes your business in a much more impactful way through link sharing. This makes it substantially more likely that people will share your corporate videos on their Facebook page, Whatsapp, or other social media accounts.