ZoomMantra Blogs

KFC’s tagline “Finger Lickin’ Good” is one of the most memorable and loved brand signatures in the world. But during the peak of the COVID-19 pandemic, the beloved slogan suddenly felt out of place — even irresponsible. The world was consumed by conversations around hygiene, sanitization, and reducing physical contact. In such a time, encouraging customers to lick their fingers — even as a symbolic expression of deliciousness — directly contradicted the global public health m

A story doesn’t just tell you what happened — it makes you feel why it mattered. And that's why people don’t remember ads. They remember stories that felt true. Brands! You need to remember this. You stay in your audience's heart, only when your content clicks and connects.  Let’s start from the top.  What is a brand? How do you define a brand? Brand is a feeling. This feeling can be anything. It could be of - Luxury Durability Lifestyle Necessity Patriotism  Now, how are the

When Orkay Tiles decided to launch an ad campaign, little did they know how Zoommantra was going to change their business and market position forever. After a deep discussion, a strategy was hatched by Zoommantra for Orkay tiles to increase its sales by efficiently creating contents.  And soon, a minimal budget was locked and an actor was finalized. Orkay tiles decided to hire Emraan Hashmi as its face on behest of Zoommantra. But why Emraan Hashmi? After properly studying th

You have a great product or service but business is not as per the potential, created content too. Why? Check the content created:   Brand main content  Brand extended content Business owners usually: Create brand extended content  Ignore brand main content Brand is a feeling of :  Trust Quality Widest range Lifestyle Value for money Uniqueness Global style Things to check -  Content gives brand feeling? Establishes brand in the mind? Types of brand content -  Brand main cont