ZoomMantra Blogs

After several brainstorming sessions, we finally landed on the campaign line “Karo Dil Ki Marzi,” which translates to “Follow Your Heart.” At first, we were uncertain about how the brand would resonate with this line, but ZoomMantra believed in its potential and successfully convinced the brand to embrace it. As we rolled out the campaign, confidence in the concept grew. We designed three distinct ads focusing on different KDM products, and we also created four themed songs f

Zomato has always been known for its bold, witty communication. However, its “MC BC” campaign is a reminder that even the most loved brands can misjudge the fine line between edgy and offensive. The idea behind the campaign was simple: use catchy initials that would trigger curiosity and make people think of “meal combos” (MC) and “best combos” (BC). But in India, “MC” and “BC” are widely recognized as abusive slang — words that carry strong cultural and emotional weight. Whi