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What is an explainer video?

Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos are often placed on a landing page, your website’s home page, or a prominent product page. These types of videos have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.

Types of explainer videos:

  • Live-Action Explainer Videos: A non-animated promotional video explaining your business’s product or service. Having flesh and blood people in your explainer video can create an emotional connection for viewers, as we are naturally drawn to other human faces.

  • Animated Explainer Videos: The most popular type of explainer video, the animation is often the preferred format for explaining services or intangible tech products like software. Some services involve few, if any, physical objects, making live-action an unrealistic option. Animated explainer videos allow for more creativity, and are easier to edit or update when you want to make future adjustments.

  • Whiteboard Explainer Videos: A whiteboard video is an explainer video in which animation is hand-drawn and erased on a whiteboard. This format of the video has become popular due to its ease of operation and low cost, making it one of the cheapest types of explainer videos to create.

  • DIY Explainer Video: DIY filming is a great way to create cheap explainer videos.

How to make an explainer video:

It's no easy task, requiring a ton of focus and effort, but we can guarantee it's worth the work.

Step 1: Write the video script

The script is the most important element in creating a good explainer video. Your explainer video could have the coolest graphics and most Morgan Freeman-Esque voiceover in the world, and it wouldn’t mean a thing without a solid script to get behind

The script is where you’ll need to spend the majority of your focus.

Explainer video script best practices

  • Keep it short – 90 seconds or less is ideal.

  • Your key message and value proposition should be in the first 30 seconds.Don’t keep folks wondering.

  • Speak in the 2nd person, using words like “You” and “Your.”

  • Use simple language – don’t alienate viewers with technical terms they won’t understand.

  • Keep in mind the tone you want for your explainer video. Most videos opt for a casual, conversational tone.

  • Try a touch of humor – videos with some subtle laughs tend to be more enjoyable.

Step 2: Recording the voiceovers

Once you have a script, you’ll need a voiceover. A voice can do tons of things to the video. It’s the voice-over that helps people truly understand what’s being shown.

Step 3: Music & sound effects

Chances are your animated explainer video or even your live-action explainer video needs some sweet sound effects and music. Background music is like the backbone of the video. Music is something that settles the mood of the video.

Step 4: Measure the performance of your explainer video

Measure video engagement and be ready to tweak the heck out of your video. You’ll be able to see some solid data with YouTube Insight, but Google Analytics can take you even deeper down the rabbit hole.

We at Zoommantra are doing such stuff at another level and giving quality products at a pocket-friendly cost.

Have a look at our Explainer Videos:


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