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Top YouTube content creators can make hundreds — if not thousands — of dollars a day. But ironically, being successful and making money on YouTube has little to do with making videos.

Creating a successful YouTube video isn’t easy. To create a video that viewers love, you need to master skills like outlining, shooting, video editing, and more.

Hook your viewers fast-

With YouTube ads and videos, it’s vital to get to the point quickly. Don’t labor on slow introductions, viewers find that sort of thing tedious. The best thing you can do is answer the question on everyone’s mind: “why am I watching this video?”

Boredom is the common enemy content creators and advertisers have to grapple with on YouTube. Viewers have a short attention span, and when you’ve got millions of videos at your disposal, why would you want to watch something that’s not entertaining?

Make it short and sweet-

How many times have you been watching a YouTube video only to turn it off or change videos because you’re losing interest? And how many times have you clicked the ‘Skip Ad’ button when an ad is playing before your video?

Just like you want to hook your viewers in fast, the best way to keep your viewers engaged is to not waffle. This means you’ll have fewer people closing your videos and skipping your ads halfway through, watching through to the end, and increasing interest in your content and brand.

Shoot for the Edit-

A big part of the planning process involves the actual shoot. This includes the camera angles you’ll use, lighting set up, and more.

“Shooting for the Edit” is an approach to video planning that makes editing your video a whole lot easier. It can also result in an overall better video.

In general, it simply means planning your shoot around the editing process.

Here’s how “Shooting for the Edit” works in detail:

· Outline or script the material before you shoot (this results in fewer takes to sift through and edit)

· Before you record any material, check out 5-10 seconds of test footage to make sure focus, lighting, and audio is OK

· Use a Clapperboard to keep track of takes, sections… and to help sync up audio and video

· Record multiple takes of important lines

Tips and Advanced Strategies-

· Try a Teleprompter: Do you script your videos? Then a teleprompter can be a huge time-saver. That said, using a teleprompter definitely takes some getting used to. But once you get the hang of it, you can record videos 25-50% faster than reading off your script line-by-line.

· Practice: Do a practice session or two in front of a mirror before your shoot. This can help your shoot go more smoothly. Also, practice gives you the opportunity to see what works (and what doesn’t) before you shoot.

· Plan For B Roll Footage: B Roll footage is a great way to mix things up in your video. Also, if you plan where you’re going to use B rolls in advance, you can read those lines directly off of your script, eliminating the need for multiple takes.

These are few things that would help you to make your next YouTube content.


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