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The difference between Amazon video and Amazon Prime Video.

You must have noticed that Amazon instant video has changed its name to Amazon prime video. its name from streaming service is getting a new name. But actually people should know that these two are different parts of service. Let's know more about it

Now that we know what to probably call the streaming service, let's further break down the difference between Prime Video vs. Amazon Video.

Amazon Prime Video is an OTT platform

Amazon Prime Video, is a subscription video on-demand over-the-top streaming and rental service of, Inc., offered as a service or as part of Amazon's Prime subscription. The service primarily distributes films and television series produced by Amazon Studios or licensed to Amazon, as Prime Originals (or Amazon Originals) or Exclusives, with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services.

Amazon Video

Amazon Video provides users with a library of all for content. A subset of these titles are available for free for Amazon Video which will be noted when the buyer is browsing for a product Just like e-commerces shopping sites .

This is a service that Amazon offers that allows you to rent or buy (some just buy). You do NOT need to be a member of Amazon video to watch these video.

With this initiative, Amazon video is making a strong play for more video content, especially user-generated and independent content, which puts it in direct competition with digital video platforms like Facebook & Instagram For brands, Amazon Video Direct opens a door for them to get their branded content into Amazon’s video promotion platform to reach the audience. Since some videos brands video can also work with content creators to find compatible videos to run ads with so as to reach their target audiences.

To get more on how brands can take advantage of the ongoing shift in digital content creator toward on e-commerce platforms.

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