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Jewellery Photography


One of the most important parts of selling any product is good photography. The more

outstanding your items look, the more people will want them!


Jewellery photography is becoming a buzzword nowadays as there are very few studios

focusing on it. Here at ZoomMantra, we compete to produce good results for our jewellery

photography photo-shoots, such as; jewellery tents, jewellery stand, top LED lights, 100m

micro lens, etc. High-end equipment will enable us to capture all the minute details of the



The gems are highly-reflective, the pieces are commonly small, and coloured stones don’t

appear as vibrant in photos as it is in reality.

For instance, emeralds can look like tourmaline in photographs when their components react

to the film’s chromium.


Clean your jewellery


The first obvious step to taking beautiful jewellery photos is to make sure that your items are

clean and polished. What may not seem evident to the naked eye will be revealed once it

gets blown up in the highly-detailed images taken by your digital camera.


Use a Macro Lens


The most crucial piece of equipment you’ll usually need for jewellery photography is a macro

lens. When shooting with a DSLR, compatible macro lenses ensure that you get the most

spectacular images beyond life-size.


Manage reflections


Gemstones and metals are highly reflective. Shooting close to your subject can also make

the camera lens show up in the reflection, so you may want to create your lens “hide”—a

white piece of paper with a hole in the middle to conceal your gear and reflect some of the

light towards your object.


Keep it simple


Before you start thinking about your lens choice or even lighting, decide what background

you’re going to shoot on. You want something that will enhance your product but not

overpower it.  Instead of complicating the shot with other jewellery or a potentially distracting

background, your jewellery subject may be better off with a minimalist setup.

Stabilize your camera


The best way to ensure that your images come out tack-sharp is to use a tripod and

preferably a remote shutter release to stabilize your camera. Not only will it eliminate camera

shake, but it will also help keep your subjects framed in the same way so you can have an

easier time adjusting your focus and modifying your lighting.


Focus with precision


The usual goal is to highlight your jewellery, such as the central diamond or the charms on a

bracelet, so you’re likely to just use Auto Focus on them. However, even in close-ups, the

focus may still be off, so you’ll need to verify it afterward by reviewing the image and

zooming in for a closer look. If it’s not accurate, refocus, verify, and lock it.


Choose the correct white balance


When shooting jewellery for documentation and sales, you must capture accurate colours in

your images. You wouldn’t want to photograph silver rings and submit them looking like gold

rings and vice versa!

Prevent this by manually adjusting the camera’s white balance until the jewellery in your

photos starts looking like they do in real life. You may try using a grey card to correct the

white balance for your current lighting condition.

Checkout Jewellery Photography done by us:


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