One of the most important parts of selling any product is good photography. The more
outstanding your items look, the more people will want them!
Jewellery photography is becoming a buzzword nowadays as there are very few studios
focusing on it. Here at ZoomMantra, we compete to produce good results for our jewellery
photography photo-shoots, such as; jewellery tents, jewellery stand, top LED lights, 100m
micro lens, etc. High-end equipment will enable us to capture all the minute details of the
The gems are highly-reflective, the pieces are commonly small, and coloured stones don’t
appear as vibrant in photos as it is in reality.
For instance, emeralds can look like tourmaline in photographs when their components react
to the film’s chromium.
Clean your jewellery
The first obvious step to taking beautiful jewellery photos is to make sure that your items are
clean and polished. What may not seem evident to the naked eye will be revealed once it
gets blown up in the highly-detailed images taken by your digital camera.
Use a Macro Lens
The most crucial piece of equipment you’ll usually need for jewellery photography is a macro
lens. When shooting with a DSLR, compatible macro lenses ensure that you get the most
spectacular images beyond life-size.
Gemstones and metals are highly reflective. Shooting close to your subject can also make
the camera lens show up in the reflection, so you may want to create your lens “hide”—a
white piece of paper with a hole in the middle to conceal your gear and reflect some of the
light towards your object.
Keep it simple
Before you start thinking about your lens choice or even lighting, decide what background
you’re going to shoot on. You want something that will enhance your product but not
overpower it. Instead of complicating the shot with other jewellery or a potentially distracting
background, your jewellery subject may be better off with a minimalist setup.
Stabilize your camera
The best way to ensure that your images come out tack-sharp is to use a tripod and
preferably a remote shutter release to stabilize your camera. Not only will it eliminate camera
shake, but it will also help keep your subjects framed in the same way so you can have an
easier time adjusting your focus and modifying your lighting.
Focus with precision
The usual goal is to highlight your jewellery, such as the central diamond or the charms on a
bracelet, so you’re likely to just use Auto Focus on them. However, even in close-ups, the
focus may still be off, so you’ll need to verify it afterward by reviewing the image and
zooming in for a closer look. If it’s not accurate, refocus, verify, and lock it.
Choose the correct white balance
When shooting jewellery for documentation and sales, you must capture accurate colours in
your images. You wouldn’t want to photograph silver rings and submit them looking like gold
rings and vice versa!
Prevent this by manually adjusting the camera’s white balance until the jewellery in your
photos starts looking like they do in real life. You may try using a grey card to correct the
white balance for your current lighting condition.