Flat | Property | Construction | Architect -Virtual Tour
The COVID-19 pandemic has given the property market a significant jolt and will continue to do so for quite some time. However, this is in no way just doom and gloom as it also opens new possibilities to use technology to help sellers in presenting their properties in the best possible light and buyers to filter out the houses they like more before making an in-person visit.
The housing market is also changing and most big economies are predicting that price will maybe shrink in 2021. This requires even greater marketing skills and tools to be used to attract the right kind of buyers whilst navigating the ubiquitous uncertainty that’s surrounding us with governments updating instructions on safety and social distancing all the time.
Even before the lockdown situation came about, virtual tour gaining momentum for quite some time. It has a number of benefits for all involved - saves time and money and in the current situation it is the safest option
What is virtual tour?
A virtual tour is a simulation of an existing location, usually composed of a sequence of videos or still images. It may also use other multimedia elements such as sound effects, music, narration, and text. It is distinguished from the use of live television to affect tele-tourism
Types of virtual tours:
1. 360 OR PANORAMIC TOURS
Panorama indicates an unbroken view, since a panorama can be either a series of photographs or panning video footage. However, the phrases “panoramic tour” and “360 virtual tour” have mostly been associated with virtual tours created using still cameras. The Panoramic virtual tours are made up of a number of shots taken from a single vantage point.
2. INTERACTIVE FLOOR PLAN TOUR
An interactive floor plan tour combines still photography with an architectural floor plan of the entire property so that the visitor can have a high level view and navigate through the home.
3. VIDEO TOURS
A video tour is a full motion video of a location. Unlike the 360 virtual tour’s static wrap-around feel, a video tour is as if you were walking through a location. Using a video camera, the location is filmed while moving from place to place. Video tours are continuous movement taken at a walking pace. Most video tours also include music, narration, and/or text overlay.
To optimize your rental or real estate listings it is important to provide a way for your customers to tour your properties online.
Here are some benefits of virtual tours for businesses:
Virtual tours enhance your presence on search with Google business view
A 360 degree virtual tour will help you showcase your business to bring more customers to your business and stand out from the competition. According to the WAV group, listings with virtual tours get clicked on 40% more than listings without virtual tours.
Increase visitor retention: Statistics have shown that websites with virtual tours are viewed 5-10 times longer than those without. A virtual tour offers extra confidence in your business as clients and customers can view inside and see how and where you work. Clients naturally feel more affinity with business they can see.
Increase traffic and engagement: Whatever is the business, whether retail, offices or service industry, the evidence suggest that more people will be willing to purchase or work with you if they know who you are.
Generate faster and more sales: When a website has 360 degree photos or virtual tour, the conversion rate on products sold on those pages is about 27% higher than for standard two-dimensional images.