What it Contains
A digital ad with animation treatment uses visually engaging animated graphics or videos to capture the viewer's attention and convey a message
Advantages
*Allows for a wide range of creative possibilities in a visually appealing way.
*Brands can communicate regardless of cultural or linguistic differences
*This can lead to increased engagement and positive associations with the brand.
Disadvantages
*Can be expensive
*some consumers may view animation as being more suitable for children's products or services, which can further limit its appeal to adult audiences.
